The status quo is powerful. It’s exceedingly comfortable. It creates fear of change. As such, brands tend to stick with what's worked in the past. Unfortunately, this drives sub-optimal performance, and inadvertently positions brands to be vulnerable, dis-empowered, and eventually extinct. Instead, brands must embrace innovation and continuously seek improvement to ensure future success in today's rapidly evolving, hyper-competitive, business landscape.
You're Dying
Why Disrupt The Status Quo?
Regular brand enhancements ensure products, services, and processes remain relevant, effective, and intune with the current market landscape.
Refine Brand Strategy
Ensure brand messaging is properly aligned with brand values, supports overall business strategy, and is consistent & cohesive across all channels.
Value Chain Optimization
Streamline internal processes, simplify workflows, minimize redundant efforts, and implement new technologies to improve operational efficiency.
Enhance & Distill Value Proposition
Effectively differentiate your brand so that competitors either can't or won't replicate your value proposition. A winning value proposition can't be replicated.
Boring Brands Are Rarely Remembered
The road to greatness is littered with the skeletons of 'Best Practices' and 'Industry Standards.' Customers hate the endless supply of generic messaging.
Attention is a Scare & fleeting Resource
In todays market, brands must stand out or step aside. Brands must be BOLD, willing to take calculated risks, and challenge conventions to create unforgettable experiences.
Benefits of Disrupting The Status Quo
The most successful companies consistently disrupt and evaluate their current status quo, in an effort to be 'best-in-class' and continually raise the bar for their industry.
Brands Are Better Positioned For Future Success
Increase Revenue
Greater Brand Equity
Dominate Your Market
Capture New Markets
Businesses Are More Innovative, Agile, and Adaptable
Defend Market Position
Build Business Resilience
Effectively Mitigate Risk
Withstand Mkt. Changes
Customers Have Better Experiences & are More Satisfied
Enhance Credibility & Trust
More Favorable Perception
Maintain Brand Relevance
Create Brand Advocates
I'm a Marketing & Business Development Consultant
Based in beautiful Charleston, South Carolina, I bring over 20 years of experience building and marketing brands that drive business growth, increase market share, and establish thought leadership.
I help startups and small-to-medium businesses achieve their goals through strategic branding, marketing, business development, web design & development, and business strategy.
My experience spans B2B and B2C sectors across diverse industries including healthcare, food & beverage, retail, consumer goods, and manufacturing.
Education
Bachelor of Science in Management Marketing & Finance Certificates Georgia Tech
Certifications
Hubspot Digital Marketing
Google Digital Marketing
Google Analytics
My Services
Whether you’re an industry leader or looking to improve performance, I bring an unbiased perspective, fresh ideas, and proven solutions to help your business grow and succeed.
Branding
Brand Development
Brand Management
Market Positioning
Distill Value Proposition
Reputation Management
Marketing
Digital Marketing
Content Creation
Social Media
Campaign Management
Event Marketing
Web Solutions
Web Design
Web Development
Search Engine Optimization
CMS Management
Maintenance & Hosting
Business Dev.
Sales
Lead Generation
Account Management
Channel Expansion
Develop Strategic Alliances
Strategy
Business Strategy
Brand Strategy
Strategic Marketing
Distribution Strategy
Asses Comp. Advantage
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