Kevin LeBel – Marketing and Business Development Consultant

Disrupt The Status QuoTo Dominate The Market

Disrupt
The Status Quo
and Dominate The Market

Listen Up...

The 'Status Quo' is the Biggest Threat to Your Business

The status quo is powerful. It’s exceedingly comfortable. It creates fear of change. As such, brands tend to stick with what's worked in the past. Unfortunately, this drives sub-optimal performance, and inadvertently positions brands to be vulnerable, dis-empowered, and eventually extinct. Instead, brands must embrace innovation and continuously seek improvement to ensure future success in today's rapidly evolving, hyper-competitive, business landscape.
If You're Not Growing... You're Dying.

Why Disrupt The Status Quo?

Regular brand enhancements ensure products, services, and processes remain relevant, effective, and intune with the current market landscape. 

Audit & refine Brand Strategy

Ensure brand messaging is properly aligned with brand values, supports overall business strategy, and is consistent & cohesive across all channels.

Value Chain Optimization

Streamline internal processes, simplify workflows, minimize redundant efforts, and implement new technologies to improve operational efficiency.

Enhance and Distill Value Proposition

Effectively differentiate your brand so that competitors either can't or won't replicate your value proposition. A winning value proposition can't be replicated.

Boring Brands Are Rarely Remembered

The road to greatness is littered with the skeletons of 'Best Practices' and 'Industry Standards.' Customers hate sifting through an endless supply of generic messaging.

Attention is a Scare & fleeting Resource

In todays market, brands must stand out or step aside. Brands must dare to be diffirent, take calculated risks, and challenge conventions to create unforgettable experiences.

Cause change and Lead, Accept Change and Survive, Resist change and die

Benefits of Disrupting The Status Quo

The most successful companies consistently disrupt and evaluate their current status quo, in an effort to be ‘best-in-class’ and continually raise the bar for their industry.

Brands Are Better Positioned For Future Success

Increase Marketshare & Revenue
Greater Brand Equity
Dominate The Market Space
Capture New Markets

Brands Are More Innovative, Agile, and Adaptable

Defend Market Position

Build Business Resilience

Effectively Mitigate Risk

Withstand Market Fluctuations

More Satisfied Customers and Increased Brand Loyalty

Enhance Credibility & Trust

Favorable Brand Perception

Maintain Brand Relevance

More Customers Become Advocates

Hello, I'm Kevin

I'm a Marketing & Business Development Consultant

Currently based in beautiful Charleston, South Carolina, I have over 20 years of experience building brands, and then marketing those brands to drive business growth, influence, market share, and thought leadership. I help clients meet their business objectives through my expertise in branding, marketing, business development, web design & development, and business strategy. I primarily work with startups and small-to-medium sized businesses, and I have experience working in both the B2B and B2C sectors, My experience ranges across many different industries including healthcare, food & beverage, retail, consumer goods, and manufacturing When I'm not working, I enjoy living the "Lowcountry Lifestyle." You can find me at the beach, golfing, fishing, or cooking out with friends.

Education

Bachelor of Science in Management
Marketing & Finance Certificates
Georgia Tech

Certifications

Hubspot Digital Marketing
Google Digital Marketing
Google Analytics

How Can I Help?

My Services

Whether an industry leader or severely underperforming, I can improve your business by providing an unbiased set of eyes, fresh perspectives, new ideas, and successful solutions.

Branding

Brand Development
Brand Management
Reputation Management
Market Positioning
Distill Value Proposition

Marketing

Digital Marketing
Content Creation
Social Media
Campaign Management
Event Marketing

Web Services

Web Design & Development
eCommerce
Search Engine Optimization
CMS Management
Website Maintenance & Hosting

Business Dev.

Sales
Lead Generation
Account Management
Channel Expansion
Develop Strategic Alliances

Strategy

Business Strategy
Brand Strategy
Strategic Marketing
Competitive Advantage
Stratregic Data Analysis

Check Out My Work...

Pinnacle Health Group

Deliver a best-in-class customer experience to stand out from the competition.

Deliver a best-in-class customer experience to stand out from the competition.

Learn MORE

Herbal Bliss Beverages

A Modern Day, David vs. Goliath...

Learn MORE

Mamma Brown's Bbq

Properly Reposition & Stay Smokin' Hot...
Learn MORE

Palmetto Pits

A Modern Day,
David vs. Goliath...

Learn MORE
There is no better time than now...

Are You Ready To
Disrupt The Status Quo?

Let's work together to make your business into a "best in class" organization. So you can... Dominate The Market.

There is no better time than now...

Are You Ready To
Disrupt The Status Quo?

Let's work together to make your business into a "best in class" organization. So you can... Dominate The Market.

Pinnacle-Hero-3a
Pinnacle Health
Building a competitive advantage by ensuring a best-in-class patient experience...
Read More
HB teA HERO 2
Herbal Bliss
Successfully Overcoming Bumps In the Road...
Read More
Mamma's-Food-Trey
Mamma Browns BBQ
Repositioning to Stay Smokin' Hot...
Read More
background2
Palmetto Pits
Radical Differentiation...
The key to success!
Read More