Trident Fire Pits
& Past Experiences
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Kwik Pits was a startup specializing in the design and manufacture of portable fire pits. Their product was unique and well-crafted, with no direct competitors in the market. To support their launch, they invested heavily in a premium website featuring extensive product information and an online store for direct sales. Despite this, sales were slow and the company struggled to gain traction.
My Role
Kwik Pits was owned by a close friend facing challenges similar to those I experienced launching Palmetto Pits. The product was innovative but unfamiliar to consumers, and the brand had no recognition. To help the business gain momentum, I recommended rebranding to Trident Fire Pits and created several logo concepts to help visualize the new brand identity.
Services
Proposed Solutions
Communicate Clearly
While the name Kwik Pits cleverly referenced the quick assembly of the fire pits, it hindered product discovery. Potential customers unfamiliar with the unique spelling were more likely to search for “Quick Pits,” making the brand harder to find online.
Leverage Existing Resources
My friend is a former Navy SEAL, and all SEALs receive a Trident Pin. I advised leveraging his military background and network to drive growth. Many consumers actively support veteran-owned businesses, as seen with brands like Black Rifle Coffee and 9 Line Apparel.
Create a unique brand identity
By renaming the company Trident Fire Pits, the brand could position itself as “Veteran-Owned and SEAL-Approved.” The Navy SEAL reputation for toughness, resilience, and top-quality gear aligned perfectly with the rugged, outdoor nature of the product—creating a powerful and authentic marketing message.
Logo Design
I created two versions of a 'metallic' logo that incorporated a Seal Trident. Unsure which metallic finish would best match the product, I created a stainless, chrome, and carbon steel version of the logo.
Stainless Steel Logos
Logos feature a brushed appearance to mimic the look of stainless steel.
chrome logos
Logos feature a shinny, mirrored appearance to mimic a chrome finish.
Carbon Steel Logos
Logos feature a dull, unfinished appearance to mimic the look of regular steel.
See More Of My Work
