Herbal Bliss Beverages
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Herbal Bliss specialized in premium, 100% all-natural teas and energy drinks. Their unique flavors—such as Lemongrass, Jasmine, and Ginger Honey—were crafted using only the finest ingredients with no additives or preservatives.
My Role
Hired to drive customer acquisition and revenue growth through strategic business development and account optimization. Tasked with expanding the company’s retail footprint by generating new accounts and establishing distribution channels. Managed the entire sales cycle: prospecting, engaging C-suite decision makers, overcoming objections, and providing outstanding account management.
Services
Overcoming Growth Challenges
Growth Constraints
Shelf space is a limited, highly competitive asset.
Retailers often require slotting fees, making it difficult for new brands to secure shelf space.
Low brand awareness led to slow sales and product removal from several stores.
Herbal Bliss lacked a dedicated marketing team and formal marketing plan.
Customers were unfamiliar with products despite sales success.
Successful Solutions
Expanded role to Head of Business Development & Marketing.
Implemented a strategic marketing plan focused on building brand awareness with consistent messaging across channels.
Created marketing collateral and sales enablement tools supporting a premium brand position.
Grew marketing channels and managed social accounts.
Redesigned the Herbal Bliss website and added e-commerce functionality to enable nationwide sales beyond shelf space constraints.
Results
Through strategic thinking and partnership development, I drove 1600% YOY sales growth and secured retail placement in 100+ stores, including Whole Foods and Bi-Lo. I established new distribution channels by partnering with an experienced food broker, enabling access to major regional chains, Ingles (~200 stores) and Harris Teeter (~250 stores) — a breakthrough for a new, unknown brand. I successfully led product placement negotiations that resulted in acceptance pending label revisions, overcoming significant market entry barriers despite internal ownership roadblocks. Concurrently, I overhauled marketing and digital assets, especially the website, boosting traffic by 442% and reducing bounce rate by 40%, supporting sustained growth and brand visibility.
Website Visits
Bounce Rate
Marketing Collateral
Secondary Logos
Developed secondary logos for Herbal Bliss teas and energy drinks to address aspect ratio challenges.
Created simplified, versatile designs that maintain brand consistency while improving usability across various media.
Enabled cohesive representation of both product lines with adaptable logo formats.
Sell Sheets
Designed vibrant, information-rich sell sheets that capture attention and differentiate Herbal Bliss from competitors. Combined compelling visuals with clear messaging to effectively communicate product benefits and drive interest.
Web Solutions
Redesigned and rebuilt the Herbal Bliss website, transforming it from a static page into a dynamic information hub and revenue-generating platform.
- Platform: Wix based, fully responsive for mobile compatibility
- On-Page SEO: Optimized meta titles, descriptions, and headers
- Technical SEO: Enhanced page speed and secured site with HTTPS
- E-Commerce: Enabled nationwide direct sales, bypassing retail shelf space limitations
- Store Locater: Helped customers find local retailers carrying Herbal Bliss products
- Educate customers with detailed product information
- Showcase local store availability
- Facilitate direct online purchases
Full Size Website pages
- Not All Pages Shown -
Social Media
Created and managed Herbal Bliss’ Facebook and Instagram accounts to boost brand visibility and awareness.
Built an engaged online community, driving increased customer interaction
Directed traffic to the redesigned website and online store
Developed content highlighting product info, promotions, store availability, and user-generated posts
Launched the successful “Follow/Find Your Bliss” campaign, encouraging followers to share photos enjoying Herbal Bliss where they “find bliss”
Event Marketing
Promoted Herbal Bliss products through in-store tastings, athletic events, festivals, and community gatherings.
Boosted brand visibility and awareness
Engaged directly with customers, answering questions and sharing product info
Developed targeted event promotions to drive interest and sales
See More Of My Work
