Herbal Bliss Beverages
background
Herbal Bliss was a purveyor of premium, 100% all-natural teas and energy drinks. Featuring unique flavors such as Lemongrass, Jasmine, and Ginger Honey, all of Herbal Bliss’ beverages were made using only the finest ingredients, and contained no additives or preservatives.
My Role
Originally hired to drive customer and revenue growth through strategic business development and existing account optimization. Charged with growing the company’s retail footprint through new account generation and establishing new distribution channels. Oversaw all aspects of the sales cycle including: prospecting, meeting with C-Suite decision makers, addressing concerns and objections, and providing exceptional account management. Increased sales by 185% within 90 days.
Services
Herbal Bliss Overcomes Bumps In The Road
Growth Constraints
Shelf space is an extremely limited, highly valued asset
Many brands pay slot fees for guaranteed shelf space at major retailers.
It's extremely difficult for new, unknown brands to procure shelf space.
New products must sell quickly or they are replaced with another option.
It takes time for new brands to build brand awareness
Low brand awareness can cause slow sales.
New brands must overcome this issue, or face product removal.
Herbal Bliss had no marketing team or marketing plan.
Customer's were unfamiliar with products due to lack of marketing.
Products were removed from several stores due to slow sales.
Successful Solutions
My role expanded to Head of Business Development & Marketing
Immediately created & implemented a strategic marketing plan.
Focused on building brand awareness, and creating marketing assets that positioned the beverages as a premium brand.
Redesigned HB website, added e-commerce functionality
Created distribution channel that was not subject to shelf space.
Allowed customers to purchase beverages directly from HB.
Launched Social Media accounts to build brand awareness and increase brand visibility.
Ensured brand message was consistent across all channels.
Results
The new website was extremeluy successful. Within 90 days metrics were up accross the board. Additionally, there was a huge boost to Mamma Brown's catering business. Catering became so successful she decided to close the restaurant and cater full time 6 months later.
RETAIL FOOTPRINT
PRODUCT SALES
WEBSITE VISITS
Marketing Collateral
Secondary Logos
Herbal Bliss teas and energy drinks had seperate logos, and the tea logo was often unusable due to its aspect ratio. Secondary logos are similar to each primary logo, but can be used to represent both products. Logos feature a simplified design & more friendly aspect ratios.
Sell Sheets
Web Services
Redesigned and rebuilt the Herbal Bliss website, transforming a mundane, static website into an information hub and income producing asset.
- Platform: Wix based website
- Mobile Optimization: Fully responsive to ensure device compatability.
- On Page SEO Optimization: Optimized meta titles, descriptions, headers.
- Technical SEO: Improved page speed, ensured site was secure (HTTPS ).
- E-Commerce Functionality: Nationwide distribution channel, helped overcome store availabilitry constraints.
- Store Locater: Allowed customers to find product based on location.
- Provide customers with detailed product information.
- Let customers know which local stores carried products.
- Allowed customers to purchase directly through HB.
Full Size Website pages
- Not All Pages Shown -
Social Media
Created and managed Herbal Bliss' Facebook and Instagram acccounts.
Increased brand visibility and brand awareness.
Created an online community to drive customer interaction and increased customer interaction.
Drove prospects and customers to the updated website and online store.
Posts featured product information, promotions, store availability, and user generated content.
Created the 'follow/find your bliss' campaign. Encourgaed followers to submit pics enjoying a Herbal Bliss beverage where they 'find bliss'.
Event Marketing
Promoted Herbal Bliss products at in store tastings, athletic events, festivals, and other community events.
Increased brand visibility and brand awareness.
Interacted with customers, answered questions, and provided product information.
Created unique, event-focused promotions.
See More Of My Work
Herbal Bliss
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The key to success!
- Platform: Wix based website
- Mobile Optimization: Fully responsive to ensure device compatability.
- On Page SEO Optimization: Optimized meta titles, descriptions, headers.
- Technical SEO: Improved page speed, ensured site was secure (HTTPS ).
- E-Commerce Functionality: Nationwide distribution channel, helped overcome store availabilitry constraints.
- Store Locater: Allowed customers to find product based on location.
- Provide customers with detailed product information.
- Let customers know which local stores carried products.
- Allowed customers to purchase directly through HB.
Item #1
- Platform: Wix based website
- Mobile Optimization: Fully responsive to ensure device compatability.
- Platform: Wix based website
- Platform: Wix based website
Item #2
- Platform: Wix based website
- Mobile Optimization: Fully responsive to ensure device compatability.
- Platform: Wix based website
- Platform: Wix based website
Item #3
- Platform: Wix based website
- Mobile Optimization: Fully responsive to ensure device compatability.
- Platform: Wix based website
- Platform: Wix based website
Completely redesigned and rebuilt the Herbal Bliss website, transforming a mundane, static website into an information hub and income producing asset.
Web Services
- Platform: Wix based website
- Mobile Optimization: Fully responsive to ensure device compatability.
- On Page SEO Optimization: Optimized meta titles, descriptions, headers.
- Technical SEO: Improved page speed, ensured site was secure (HTTPS ).
- E-Commerce Functionality: Nationwide distribution channel, helped overcome store availabilitry constraints.
- Store Locater: Allowed customers to find product based on location.
- Provide customers with detailed product information.
- Let customers know which local stores carried products.
- Allowed customers to purchase directly through HB.
Herbal Bliss Encounters Bumps In The Road
Growth Constraints
Shelf space is an extremely limited, highly valued asset
Many brands pay slot fees for guaranteed shelf space at major retailers.
It's extremely difficult for new, unknown brands to procure shelf space.
New products must sell quickly or they are replaced with another option.
It takes time for new brands to build brand awareness
Low brand awareness can cause slow sales.
New brands must overcome this issue, or face product removal.
Herbal Bliss had no marketing team or marketing plan.
Although sales team sold product into stores, customer's were unfamiliar with products due to lack of marketing.
Products were removed from several stores due to slow sales.
Successful Solutions
My role expanded to Director of Business Development & Marketing
Immediately created & implemented a strategic marketing plan.
Focused on building brand awareness, and creating marketing assets that positioned the beverages as a premium brand.
Launched new marketing channels to build brand awareness and increase brand visibility.
Created and managed Herbal Bliss social media accounts.
Increased event marketing opportunities.
Redesigned HB website, added e-commerce functionality
Created distribution channel that was not subject to shelf space.
Allowed customers to purchase beverages directly from HB.
Ensured brand message was consistent across all channels.
Moving Forward with a Strategic Marketing Plan
Web Services
Completely redesigned and rebuilt the Herbal Bliss website, transforming a mundane, outdated, static website into an information hub and income producing asset.
Fully responsive design to ensure device compatability.
Added E-commerce to support direct sales
First nationwide distrubution channel, helped overcome store availability constraints.
Featured store locater functionality.
Maintained and regularly updated website as necessary.
- Platform: Wix based website
- Mobile Optimization: Fully responsive to ensure device compatability.
- On Page SEO Optimization: Optimized meta titles, descriptions, headers.
- Technical SEO: Improved page speed, ensured site was secure (HTTPS ).
- E-Commerce Functionality: Nationwide distribution channel, helped overcome store availabilitry constraints.
- Store Locater: Allowed customers to find product based on location.
- Detailed information about each product.
- Frequently asked questions about each product category.
- Information about how products were made.
- Provide customers with detailed product information.
- Let customers know which local stores carried products.
- Allowed customers to purchase directly through HB if product was locally unavailable
Redesigned & rebuilt Mamma Brown's website.
- Built with WordPress.
- Built site with components that allowed employees to regularly update the website without the need for developer assistance.
- Fully responsive to ensure device compatability.
The new website included the latest specials, social media interaction, an about page focused on homegrown, farm to table veggies, and a page devoted solely to catering.
The website had two primary goals:
- Promote the catering business and allow customers to book directly through the website.
- Become the primary source of communication and information hub once the physical restaurant closed.