Mamma Brown's BBQ
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Founded in 1995 in Mt. Pleasant, SC, Mamma Browns BBQ quickly earned a loyal following with its delicious whole hog BBQ and fresh, homegrown sides. For nearly 30 years, it has operated a thriving restaurant and catering business in a highly competitive market.
My Role
In the fiercely competitive restaurant industry, ongoing innovation and delivering unmatched customer value are essential. With shifting customer preferences favoring elevated BBQ experiences, full bars, and entertainment options, Mamma Browns needed to reposition itself for long-term success. I was brought in to develop and execute a strategic repositioning plan focused on transitioning the business towards catering while maintaining its strong local presence.
Services
Proposed Solutions
Developed a new website to showcase catering services and enable direct online booking.
Create soLaunched and managed social media and Google My Business accounts to drive local traffic and boost customer engagement.cial and Google My Business Accounts to drive local traffic to the new website and increase customer interaction.
Created a unique, non-replicable competitive advantage by emphasizing the farm-to-table freshness, effectively differentiating the brand in a crowded market.
Results
The new website drove significant improvements across all key metrics within 90 days. Catering sales experienced a substantial boost, and just six months later, the success of the catering business led Mamma Browns to close the restaurant and transition to full-time catering.
Search Visibility
Website Visits
GMB Actions
Marketing Collateral
Logo Creation
Mamma Brown’s BBQ lacked an official logo, relying on a generic wordmark in all advertising. I designed several distinctive logo options to strengthen brand identity and boost awareness.
The centerpiece features a vibrant, eye-catching pig symbolizing the restaurant’s signature whole-hog BBQ.
Each logo also incorporated the restaurant’s location and years in business to emphasize heritage and local roots.
Catering specific collateral
To highlight Mamma Brown’s diverse catering options beyond barbecue—such as oyster roasts and Lowcountry boils—I created updated marketing collateral. The new business cards featured a refreshed logo emphasizing Southern cuisine rather than solely Carolina BBQ, ensuring potential customers understood the full range of offerings.
Web Solutions
Redesigned and rebuilt Mamma Brown’s website, transforming an outdated, Web 1.0-era site into a dynamic, content-rich, revenue-generating platform.
- Platform: WordPress-based website
- Mobile Optimization: Fully responsive for seamless device compatibility
- On-Page SEO: Optimized meta titles, descriptions, and headers
- Technical SEO: Improved page speed and ensured site security (HTTPS)
- Dedicated Catering Page: Highlighted menus, event types, service levels, and contact information
- Farm-to-Table Section: Featured an engaging 'About Us' page showcasing Mamma’s homegrown, farm-fresh vegetables
- Online Bookings: Enabled direct booking for catering events through the website
- Prominent Catering Focus: Positioned Mamma’s catering business front and center to drive demand
- Information Hub: Became the primary ommunication source following the restaurant’s closure
Full Size Website pages
- Not All Pages Shown -
Social Media
Created and launched Mamma Brown’s Instagram account, providing initial content templates for consistent future posts.
Focused on daily specials, high-quality food photography, upcoming events, engaging memes, and relevant information
Increased brand visibility and awareness
Enabled direct interaction with customers to answer questions and gauge preferences
Drove traffic to the updated website, boosting customer engagement and orders
See More Of My Work
