A team of PMB affiliates decided to sell PMB merchandise at the Cooper River Bridge Run Expo, but they lacked the proper marketing collateral. In an effort to protect their brand, PMB provides a limited amount of company approved marketing supplies for affiliates. Unfortunately, PMB did not provide affiliates with large signage, charts, or other visuals that would grab attention in a congested area. Also, PMB just launched their new flagship product, RECEPT, but it was not included in all current marketing collateral. Finally, since all affiliates used the same marketing collateral, it was extremely challenging for independent affiliates to brand their individual business. Using already approved PMB marketing supplies, I created new, customized marketing collateral for my clients to use at the Bridge Run.