kwikPit Fire Pits

Always Leverage Your Resources
& Past Experiences...

background

Kwik Pits was a startup owned by a close friend, which designed and manufactured portable fire pits.

My Role

Kwik Pits thought they would find immediate success. They created a unique, well manufactured product with no direct competition. Additionally, they heavily invested in a custom website that provided tons of product information, and contained an online store for direct sales. They were "SET UP" for success. Unfortunately, sales lagged and the company struggled to gain traction. My friend was experiencing some of the same growing pains I did when launching Palmetto Pits - he was selling a new, unique product consumers were unfamiliar with, and Kwik Pits had zero brand recognition. To help his business survive, I recommended rebranding the business to Trident Fire Pits for the following reasons. Along with recommending a name change, I created several potential logos so he could envision the new brand identity.

Services

Brand Strategy

Content Creation

Event Marketing

Proposed Solutions

Communicate Clearly

The company was named Kwik Pits because the fire pits could be assembled quickly. Although witty, and a nice play on words, it was a terrible name for product discovery. Potential customers who were unfamiliar with the spelling would be much more likely to search for "Quick Pits".

Leverage Existing Resources

My friend was a former Navy Seal, and all Seals receive a Trident Pin. My advice was to leveraging his past experiences and his network to boost growth. Current service members, veterans, and many civilians try to support veteran owned businesses; such as Black Rifle Coffee and 9 Lines Apparel.

Create a unique brand identity

Renaming the company Trident Fire Pits, the brand could market as 'Veteran owned and Seal approved'. Navy Seals are known for being tough, unbreakable, and use only the best, well-built equipment. As a rugged, outdoor product, this was a perfect marketing strategy.

logo Design

To help envision the new brand, I created a two versions of a ‘metallic’ logo that incorporated a Seal Trident. Unsure which metallic finish would best match the product, I created a stainless, chrome, and carbon steel version of the logo.